Elevate your brand by partnering with one of the world’s most renowned sports teams, coupled with a venue that welcomes visitors 365 days a year. A partnership with George M. Steinbrenner Field provides organizations a platform to enhance brand visibility and build community engagement sponsorship—while also fostering meaningful connections with both local and national audiences.
UNMATCHED BRAND RECOGNITION
The New York Yankees are the most recognizable MLB team brand, and rank alongside Real Madrid, FC Barcelona, Manchester United and the Dallas Cowboys as the most recognizable sports teams’ brand in the world.
YEAR-ROUND EXPOSURE
New York Yankees
Every February, fans from around the world turn their attention to the start of another baseball season that commences with one of the most highly anticipated preseason events in all of professional sports, baseball Spring Training. The New York Yankees have played at GMS Field for over 27 seasons and an average of 9,500 fans attend each Spring Training game. The Yankees have the largest US fan base of any MLB team with 37.4 million fans and over 70 million fans globally.
Tampa Tarpons
The Tarpons play 66 home games at GMS Field from April to September with an average of over 75,000 fans per season. As the Low-A Affiliate of the New York Yankees, fans can see players before they become stars. Major League Baseball All-Star players like Derek Jeter, Mariano Rivera and Aaron Judge have played for the team.
GMS Field – Always in Season
Open 365 days a year for various events beyond baseball, you can maximize your brand exposure with a continuous presence, reaching diverse audiences throughout the year.
THE HALO EFFECT
Partnering with George M. Steinbrenner Field sends a powerful message of community involvement and support, and our partners benefit from reaching our fans in a variety of ways.
In fact:
- 71% of fans feel it is important to support GMS Field/New York Yankees corporate sponsors
- 72% of a fan’s opinion of a brand is impacted if it is a partner of GMS Field/New York Yankees
- 83% of fans are more likely to consider a company’s product/service for future purchases if a company supports GMS Field/New York Yankees (assuming price and quality are the same)
- 84% of a fan’s opinion of a brand is strongly impacted if it collaborates with GMS Field/New York Yankees on a community engagement program
- 88% of fans feel that brands associated with GMS Field/New York Yankees convey credibility and confidence in their product or service offering
EXCLUSIVE SPONSORSHIP OPPORTUNITIES
By partnering with George M. Steinbrenner Field, you have an opportunity to create a custom sponsorship package tailored to meet your specific marketing objectives and budget. Enjoy unique perks such as VIP experiences, brand integration, and direct fan interactions.
Our collaborative opportunities include:
- Naming Rights
- Stadium, Digital and TV Visible Signage
- Website, Social and Email Marketing
- On-site Activations
- VIP Experiences
- Employee Engagement
- Advertising and Media
- Venue Usage & Hospitality
- Product Giveaway & Sampling
- Experiential Marketing
Connect with our dedicated fan base, showcase your brand, and enjoy the year-round benefits of being associated with a team that goes beyond the confines of the baseball season.
Contact us today to explore the exciting possibilities of sponsorship with GMS Field. Let’s build a winning partnership together!
